Ignite FB Tracking PixelTips for Selling to Savvy Buyers - The Pruitt Team
Crye-Leike, Inc., Realtors
The Pruitt Team, Crye-Leike, Inc., RealtorsPhone: (615) 566-4950
Email: [email protected]

Tips for Selling to Savvy Buyers

by The Pruitt Team 04/07/2021

Image by wavebreakmedia from Shutterstock

If you've owned your house for a long time and are putting it on the market, take time to consider how the buying and selling process has changed. Today’s buyers are both smart and cautious. They have access to more information than was possible a decade ago. Research shows that buyers begin shopping twelve to eighteen months before they're ready to buy. Your real estate professional has inside information on the local market, they can help you navigate the new selling terrain.

Take advice to heart in these essential areas:

  • Choose a reasonable price. Setting the wrong price gets your market plan off on the wrong track. When it’s too high, it will sit on the market for days or weeks derailing your plans to move. You want to get the most that you can from a home sale, but the market will bear only so much. Smart shoppers already know the comparable homes recently sold and come armed with a wealth of information before making their offer. Setting the price too low can backfire too. If a buyer is not interested in rehabilitation or renovation work, they may pass over a property that is not priced competitively.

  • Take great photos. Most serious buyers begin their search online. If your agent suggests hiring a professional real estate photographer, it’s often worth the investment. Internet shoppers quickly pass over blurry, out-of-focus, dark, or cluttered shots. Clean the windows and take pictures with the shades and curtains wide open. Bright and inviting photos encourage the buyer to visit in person.

  • Staging is more than décor. Take the time to remove personal objects, family photos, and collections. Organize your furnishings to make the best use of your space. Downplay dated areas that need updating and focus on the “bones” of the home and curb appeal if the entire house requires a makeover.

  • Test drive the online experience. Go online yourself to see how the photos look. Upload new ones until you're satisfied. Also, check out the street view on Google or Safari Maps. If they post outdated images where curb appeal is lacking, take a similar shot, and post it instead.


Make sure you know how the buyer sees your house when you put it on the market. Modern buyers are cautious. They come armed with information. Let your agent help you address issues relating to how your house appears online.


About the Author
Author

The Pruitt Team

We are a mother and daughter team that has a combined 26 years of experience in Real Estate. We are experts in Residential and Commercial properties as well as Land sales. Being natives of Nashville, we are familiar with Nashville and all surrounding counties. Our service is second to none, honor and integrity is at our core. Our success in real estate sales comes from building strong relationships and serving our customers in a way no one else can. We strive to acquire the latest knowledge and technology in our real estate business to keep us  a number one team at Crye-Leike. Here are a few of our designations ABR, CRS, CPPS, MMDC, Award of Excellence, Vice-President of Crye-Leike, Lifetime Multi-Million Dollar Club. We would love to earn your business. We always return our phone calls in a timely manner!